Social media is constantly changing and can be very difficult to predict what’s coming next. But we can leverage its advantages to achieve success in our business goals with some best practices and rational expectation based on user activities and business trends.


 facebook ads

A good social media strategy is very important to seeing advertising accomplishments.

Having a rock-solid social media strategy will help you navigate towards business goals through the dynamic  social landscape. The following are five solid tips to creating an effective social media strategy in 2018, and then do the work (or let us help you) of creating and applying an actionable strategy for your business.

  1. Clearly Define Your End Goals

Have you ever left your house and just started walking somewhere without having a destination in mind? I surely think not. Social media marketing is very similar in that you are not setting yourself up for success if you just “do” things on Facebook or Twitter without an expectation.

The very first step to creating a effective social media strategy is understanding what your end goal is. It’s vital to be realistic and set puzzling yet achievable goals.

Here are some examples of goals you might want to consider for your social media strategy:

  • Increase total organic traffic to your website by 50% annually
  • Drive 60% more engagement annually
  • Influence 30% more conversions annually
  • Increase revenue from social media by 20% annually

The above goals are completely unsystematic, purely proposed to get you thoughtful of the types of things you might like to accomplish with social media marketing in 2018.

With decisive goals in mind, you can then align the lot you do towards achieving them.

content marketing and social media

  1. Identify Your Target Audience

You have your goals clearly defined, now it’s time to start thinking about who you’ll be trying to activate to achieve these goals.

There are a few different ways to identify your target audience.

First, I would recommend taking a glance at your existing customer base and try to generate demographic personas based on needs, spending and whether you want to keep this existing customer base or purpose for a different one altogether.

But what if you don’t have a huge customer base to vet for that ideal audience? No problem – there are tools you can use to see who is logically drift towards your brand via your website and social media channels.

social media

Most social channels offer demographic statistics, however the following outlines the most useful practice (in my experience) to work out if there’s a concentration of your target audience on any social media platform.

  • Google Analytics– Google Analytics has some remarkable tools to help you comprehend the demographics, location, interests and even behaviors of your website visitors.
  • Facebook Insights / Audience Insights– Facebook has a fortune of information on users that are connected to your webpage, visit your website and even actively engage with your content. Installing a Facebook pixel or uploading an email list will help you unlock this valuable data.
  • Twitter Analytics– Want statistics and data on way of life of the people following your Twitter account? Twitter Analytics provides tons of useful information and also helps you compare your followers to a custom persona
  • Instagram Analytics– This will enable you to check out the demographics, content consumption and location of your followers.
  • LinkedIn Analytics– LinkedIn analytics helps you understand what kind of community you are creating and if it fits your ideal audience and goals.

Leveraging data to identify your target audience has always been important, however when it comes to creating a successful social media strategy in 2018, It is very necessary.

  1. Build a Diverse Content Strategy

There are more daily active users on Facebook now than people in existence in 1901 – This is a sure FACT!

The gap between the amount of content created and the amount of content actually consumed on social sites is growing rapidly.


  1. A Dedicated Social Media Advertising Budget is Necessary

To truly reach a targeted audience and see a business result from social media, it’s highly suggested to allocate a dedicated social media advertising budget. And to plan on investing for the longer term. Social media is not like a one-stop and then done “ad,” it is a marketing investment for the long-run.


If you don’t have and average social media ad spend available currently, get it, otherwise you could get left behind in 2018.

  1. Think Mobile

It is an obvious fact that people check their phones an average of 150 times per day.

People are so addicted to their mobile phones that a recent survey showed that 68% of people perceive vibrations when their phone isn’t actually getting a notification – people are literally imagining their phone vibrating because their brain constantly expects it.

mobile phone social media

Since we’re all addicted to mobile devices, wouldn’t it make sense to tailor your social media strategy in 2017 to be mobile-first? 33% of shoppers do a majority of research on a mobile device and 49% say that they would buy more through their mobile device if the process was easier.

Since the consumer journey is no longer linear and takes place across different devices, we should all make 2018 the year that we make our content, social advertisements and website mobile friendly.

80% of social media time is now spent on mobile devices, so not optimizing your social media strategy for mobile could be a huge mistake in 2018.

Find this post interesting? Please share!!!

About The Author

Eze Erondu is a Web Designer & Digital Marketing Manager for Backdesk. He is passionate about promoting the visual representations of Businesses in Nigeria; helping them attract more customers and grow revenue. As a prolific forger of impressive Brand Identities, Eze Erondu is also popular for his exceptional skills in Graphic Design and Web Design, helping businesses win through Digital Communications.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>