THE IMPORTANCE OF GRAPHIC DESIGN IN PRODUCT MARKETING AND BRANDING
”Design is the silent ambassador of your brand”
– Paul Rand
There are probably several different pizza places around you which you have never tried, but you would rather drive 10 miles to Dominos to get pizza.
You want noodles for breakfast, but if Indomie is not available, you would opt for another meal instead. This is part of the power of visual communication and brand identification.
In our society, people tend to connect strongly with brands. How visible is your brand?
To this end, the importance of graphic design and branding have become perceived as extremely essential to marketing – online and offline – in recent times than it was in the past ten years. Unfortunately, however, several business owners have failed to introduce this highly effective marketing tool into their marketing strategies, thereby lagging in promotion efficiency.
Graphics design is a major part of the whole marketing process which aims at identifying with a certain target audience. A company identity is a foundation upon which all future marketing is established, therefore, branding – especially with the aid of graphics designing – must be a top priority for business enterprises.
BENEFITS OF GRAPHIC DESIGN IN BRANDING
Easy Communication: words alone cannot communicate what a brand is about. Some companies have failed to create a connection with and pass a clear message to their audience either because people could not understand what they were saying, or because they found no patience to or no interest in listening.
Visual Representation: graphics design represents with aesthetically appealing symbols and/or images, the message a brand is trying to deliver, making it easier to identify with.
Company Focus: design helps in building a strong corporate identity for a firm, thereby keeping a company focused on their mission.
Profitability: In marketing campaigns, design actually has a direct impact on profitability. For example, small changes in formatting and use of design elements can help deliver a better sales message and improve readership.
The positive impact of graphics design in branding and product marketing can never be over-emphasized. The bottom line is, for companies, products and enterprises to stand the test of time and be remembered rather than go extinct, the implementation of graphics design in marketing is almost unavoidable.
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