A brand is a feature {a symbol, a name, or a word} that differentiates a business from others. Building a powerful brand involves creating a strong positive impression in the minds of customers about a business. Positive customer perception leads to more sales and patronage, this is because individuals are likely to do business with familiar and trustworthy brands. Trusted…
Branding for NonProfit organization (NGO) in Nigeria can be a herculean task. Asides from the fact that there are numerous competitors out there doing the same thing and targeting the same audience as you, of course. There are new NGOs in Nigeria springing up daily. It is important to brand your NGO in order to stand out. Creative branding for…
Last year was a very exciting year for me and my team of web designers at Backdesk. I still remember those days when I would spend several hours on the Internet, learning basic HTML on YouTube - in a bid to acquire knowledge in Web Design. Now, things have taken an impressive turn. Ok, this is me, feeding you with…
Without leads, your business is a sure failure. Can you argue that? Smiles- I bet you won't. Differentiating between traffic from lead generation is usually misunderstood by most people. For a good understanding of this post, let's concisely explain what lead generation is all about. While traffic generation geared towards bringing more people/visitors to your website, lead generation focuses on…