online marketing-kingsley Mbadugha

The rapid growth of digital media in the early 21st century has had overwhelmed & amazing impact on the ways in which knowledge is produced, consumed and disseminated to the members of the public whom it may or may not concern.

Today almost everybody relies on the internet to get access to whatever information they want. People look for answers to many questions concerning their faith as believers, and while some find answers to what they want, the majority don’t.

Now, there are lots of write-ups and journal that tries to suppress our faith as Christians, trying to portray Christian religion as evil on the internet. The question is, As A MAN OF GOD, HOW CAN YOU PROVIDE SOME OF THESE ANSWERS TO PEOPLE WHO MIGHT NOT EVEN BE CLOSE TO YOU?

To me, it’s not all about having massive congregation all just in one place and minister to them, the internet can help you to minister and convert millions of souls and provide answers to their questions all over the world.

I understand that some churches don’t allow their members to watch television, this “I find rather difficult to believe” because if any Pastor condemns watching television, what about mobile phones that have access to the internet?

Instead of capitalizing on the evil the new media brought about, why not embrace the benefit and use it to suppress the evil. In this way, we hope to point the field toward areas that require attention and effort in order to ensure that the gospel of Jesus gets to everyone and also put an end to many questions that challenge our faith as Christian.

However, my primary goal for this post is to highlight some of the benefits of digital media to Christian religious bodies and how Pastors can use the digital media to shape and disseminate the word of God.

I hope that this piece will create more awareness and generate more recognition of how religious body can leverage the media in order to propagate the Christian religion.

Here’s a look at just two ways digital media can improve your church and service to God.

#1. Have a Church Website

Just like a physical church building, a website represents your church on the internet with all the information available to both your congregation and others who might want to get in touch with you but couldn’t because they are far away.

Living in this digital world, most people think a website is only a necessity for business, but NO it’s not. With a website, you can have access to a larger number of audience.

Increasing visibility is one major factor that makes having a website very important irrespective of what you’re into including preaching the word of God.

Even if people have heard about your church, they may want to get in touch with you, there is no better place to look for you other than online first before they even consider theirs.

Websites usually provide a map and directions to churches, offices, for visitors to avoid having trouble finding your location.

As the basic contact to a larger audience, a website can help people who are not okay with open donations in the church make their freewill donations by just visiting the church website and collecting the bank details which of course is present on the website. Coming to church premises to make donations can sometimes limit people from giving to God.

And for the record, people who are very far from your church location can follow suit on daily Sunday or weekly activities through live streaming. With live streaming on your website, people can worship with you and still feel the presence of the church and God right from their home.

The power of God as far as I know has no boundary, people can receive anointing irrespective of their location and will have the opportunities to leave their testimonies on the website.

A blog can also be integrated on the website to engage more people about the word of God. Most people think a blog is all about writing, No!  With this, instead of storing the videos, you can upload them on YouTube and copy the link and paste on your website.

#2. Leverage Social Media Promotion

Besides having a website, social media is one of the most common ways to get in touch with either one person or a large number of audience.

I believe Most if not all Pastors have social media accounts but personal media account is quite different from a church social account.

Church programs such as crusade, special events, and others can be promoted through social media where millions of people who might be interested in such program could see it, get to know the venue, time, etc and of course be ready to attend.

The days of sharing flyers, sorry to say is coming to an end. People don’t usually read flyers anymore, at least I don’t. People are more engaged with what they saw on the internet because not only does it appeal to them but it’s engaging. Online content has a special influence on its readers, that’s you should be using it.

If sharing a program flyer on the street can reach 10, 000 people in one week, with social media promotion, you can reach 1,000,000 (1million in a day ). I am not undermining the power of flyer but these flyers can be designed and be promoted on social media which I believe will go a long way to inform a wider audience about the program in your church.

Also, interacting with people regularly is a show of good faith.

Embrace digitization and engage wider audience.

Backdesk Innovative Solutions is the leading digital marketing agency in Abuja, should you need any these services, we will be glad to help.

To contact us click for any of these service click HERE

RELATED POSTS: Top 5 Benefits of Websites to Small Business


About The Author

Experienced Business Strategist and Manager with a profound history of working in the online media industry. Skilled in Brand promotion and management. I have helped many businesses establish an online presence which resulted to increase in profit making. I am truly passionate about my work and always eager to connect with those who need my expertise.


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