There are many things to be said about the beauty and strength in Nigeria’s diverse cultures, and a lot more ways for it to be illustrated. You’d think this is what was going through my mind when I decided to produce IMAGINE NAIJA for October 1st, 2017, Nigeria’s 57th Independence. It was not. As a content marketer, it is my…
So the many talks about the unavoidable and undeniable importance of a website to businesses got to you, and you finally decided you needed a website for your business. Perfect! But it’s been a while now, and your website is not producing sales or even traffic. So what's the problem since it's working for other businesses? Frankly, joining the digital…
Content marketing provides customers needs by developing creative, quality, relevant, compelling, impactful and optimized content. These contents, not only does it drive traffic to your website/business, it engages and converts leads into actual paying customers. In today’s business and competitive market world, small and large brands in Nigeria are constantly making endless efforts to meet up with the changes (digital…
“There is only one thing worse than training employees and losing them, and that’s not training them and keeping them.” – Zig Ziglar. Employers understandably want the best team around them, therefore, when they hire employees, certain character traits and skills are looked out for. Career progression however, should not end with a job offer. Most people have the desire…
Lead generation is a product of inbound marketing. The following are a list of some of the top, most effective and actionable lead generation and conversion tips I personally organized and recommend for small businesses: #1: Pay attention to Quality Leads rather than Quantity Convertible Leads (prospects who are willing, able and most likely to actually become paying customers) are…
Every Nigerian Youth Service Corp (NYSC) member at the point of passing out must have wondered, “After now, what next?” Some would know, while others have no clue. But it is almost always inevitable that finding a job will be on the list of what next and the job hunt will definitely be geared towards your abilities and know-how. As…
As a Nigerian, being in another country and keeping eyes and ears on your projects back home can be one seriously cumbersome task. There is always that one project process that seems too delicate for anyone other than yourself to handle and needs your unwavering attention. However, as much as you would like to handle everything by yourself from start…
Email Marketing according to Wikipedia "is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing" What this means is that email marketing is an integral part of internet marketing. Every business should be doing it! Email marketing…
There is almost nothing as satisfying as having all your jumbled up files and information encoded into a single, organized, digital folder. Every business, whatever the nature, requires entry and compilation of data to undergo a smooth sailing business process. Businessdictionary.com gives the meaning of data entry as the direct input of data in the appropriate data fields of a…
Outsourcing may be referred to as the use of outside resources to perform certain operational and non-core duties in order to carry out business processes that an organization may not be able to handle internally. A good number of companies on a large scale have embraced staff outsourcing as a major employment function, in order to achieve several other goals.…
