Getting traffic and leads can be one of the most challenging parts of internet marketing for small businesses especially startups in Nigeria. Similar to this is getting people to respond to your emails. "In fact, the average open rate for email marketing is less than 25%, with the click-through rate coming in at just over 4%" - Neil Patel said. On…
Without leads, your business is a sure failure. Can you argue that? Smiles- I bet you won't. Differentiating between traffic from lead generation is usually misunderstood by most people. For a good understanding of this post, let's concisely explain what lead generation is all about. While traffic generation geared towards bringing more people/visitors to your website, lead generation focuses on…
The last few years have witnessed a huge response and an increase in sales for businesses in Nigeria through their website. Surprised? don't be. Today, most businesses now have a business website where they can market their products and services allowing customers to visit and get more insight into their business. Not only do these websites represent the company/agency, organization…
The benefits of SEO to small businesses in Nigeria cannot be over-emphasized. For start-ups, SEO will assist you in creating a better, faster and more user-friendly website. What is Search Engine Optimization (SEO)? Simply put, Search Engine Optimization or SEO is techniques that ensure a website is been found in search engines (Google, Bing, Yahoo, etc) for keywords, services and phrases relevant to what the…
Perhaps, you must have seen certain businesses who are doing remarkably well without a website…I have also seen. Sometimes, I just can’t help but wonder how much more revenue such businesses could generate if they had a website. Talking about “websites,” I am not referring to old-looking, e-brochure some less skilled, so-called “Web Designers” hand out at ridiculously cheap prices; I am…
Running adverts on Facebook have become one of the most effective ways businesses can promote their brand and create unlimited awareness about their products and services –Do you agree? Facebook Ads has helped most businesses generate traffic, lead and a huge return on Investments (ROI) – It will help you too. While I was reading through comments on blogs and…
5 Simple Guides to Creating and Managing a Facebook Business Page. Creating and managing Facebook business page can be difficult and time-consuming for you- this is not arguable. So you might consider outsourcing it to a social media management agency to take the stress off your shoulder while you go ahead with you core business activities. In this post, you will…
10 Best Online Stores in Nigeria Wouldn’t it be nice, to sit at the comfort of your home, Office or anywhere, order for item (s) and have it delivered at any place convenient to you? That is the power of ecommerce/online shopping stores. Let me refresh your mind a bit for those that don't really understand what ecommerce is all…
Top 6 Reasons Why Your Business Needs a Facebook Page in 2018. In this post, I will walk you through top 6 reasons why your business needs a Facebook page in 2018. Now, with the ever-evolving battle-of-brands, your business needs a Facebook page for multiple reasons - this is no-brainer. Facebook is huge! I’m sure you already know that -…
Contrary to some beliefs that began to rise with the growth and popularity of social media, Email Marketing is still arguably one of the most profitable means of marketing. Email marketing creates strong relationships with a wider audience, presents a number of opportunities for businesses and drives impressive return on investment, all at a fraction of the cost of traditional…
