Social media engagement

Social media engagement is an important metric!

Businesses who have social media accounts should be interested in their post-engagement not just their followers.


I’ll tell you why.

Social media engagement;

  • Increases your brand awareness. 
  • Improves Return On Investment (ROI).
  • Boosts Website traffic.
  • Increases the referral rate.

Now that you know its importance to your business, let’s go over a few tips on how to increase your social media engagement.

1. Post Engaging Content Regularly.

To get more engagement, you need to make sure your posts are interactive. You should give individuals reasons to like your posts.

An important point to note is that every post should either have graphics or a video! Videos have been proven to lead to more post engagements.

social media feed

2. Use Catchy Headlines.

Did you know that your headline can increase your engagement?

Of course, it can! Your headline can get the attention of individuals, get them to read your post, and also like it.

Tools like CoSchedule helps in analyzing headlines. With this tool, you can create engaging headlines.

Always create captivating headlines.

headline analyzer for social media engagement

3. Respond to Comments Immediately.

To increase your social media interaction metric, you need to be active. Reply to your customer’s posts immediately. And, don’t forget to reply to their messages too.

Additionally, make comments on other posts. This increases your visibility, leads to more followers and more engagement as well.


4. Run Contests and Giveaways.

Lots of businesses have discovered that giveaways increase their social media engagement, and they use it well. Other businesses don’t!

Asides from increasing social media engagement, giveaways increase business followers!

Set up a contest, set a prize for the winner and watch the magic happen!


5. Get More Followers to Increase Your Social Media Engagement.

You cant have 4 followers and expect massive engagement! Businesses need to know this!

Having more followers means more individuals will get to see your posts and will have the opportunity to engage with them. The lesser your followers, the lesser your engagement.

followers for social media engagement


Increasing your engagement is quite simple!

  1. Post engaging content regularly.
  2. Use catchy headlines.
  3. Respond to comments in your comment section.
  4. Run contests and Giveaways.
  5. Get more followers.

Most importantly, you need to be extremely active on social media to do all of these.

If doing all of these is a burden to you, we can do it for you! To get help, CLICK HERE or call 09069161331.

About The Author

Peace Ola

Peace Ola is a Digital Marketing Specialist at Backdesk Innovative Solutions. She is experienced in creating, optimizing, and promoting engaging content that drives sales and increases revenue.

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