Mailing List

A comprehensive mailing list is one of the things businesses struggle to acquire.

What is a Mailing list?

A list of the names and email addresses of people to whom information or other material may be mailed regularly.

Effective email marketing can’t be carried out without a comprehensive mailing list. With this list, businesses can showcase their products, promote their business, and make sales.

What do I need to create a mailing list for free?

So how Can I Create a Mailing List for Free? 

First and foremost, you have to be ready to give a catchy offer to get an email for free. That catchy offer could be a free guide or other catchy information that the target audience will be interested in.

Now let’s go over the best ways to get a Mailing List without paying for it.

1. Use Social Media to Generate a Mailing List.

Social media has always been known for its relevance to customer acquisition and retention. But let’s go over how to build a mailing list using social media.

Using social media platforms like Instagram and Facebook, there are lots of ways to get your customer’s attention and get them to submit their information. A link to the catchy offers can be placed on your business profile. It can be promoted in posts, using hashtags, and the likes.

All you have to do is, give your social media followers a catchy offer, display the offer and make it catchy, promote it all around your page/profile, and you’ll get the signups/addresses you need.

Social media for mailing list

2. Leverage on Content Marketing.

You might have heard of the power of content marketing. Well, you’re about to experience it!

Using informative and catchy content, you can invite individuals to sign up. After reading through an informative blog, and seeing a message asking them to signup, they definitely will. The trick to this is to ask in an informal manner. For instance, “You don’t want to miss out on more exciting blog posts! Sign up today to stay updated!”

content marketing

3. Build a Mailing List Using Your Website.

A website is an excellent tool for building an email list for free. Here’s how it can be done:

  • Create a branded opt-in pop-up form for your website.
  • Ask for user’s information to keep them up to date after educative and entertaining content.
  • Offer free trials, free templates, free ebooks, and special offers to individuals that submit their details.

All of these are the major ways to get your target audience information using your website.



Building an email list from scratch is hard work, especially when there are other things to put in place. There are lots of ways to use social media, a functioning website, and content marketing to build your email list for free.

If you’re in need of a digital marketing agency to assist you in generating a mailing list, we’re here to make your lead generation dreams a reality!


About The Author

Peace Ola

Peace Ola is a Digital Marketing Specialist at Backdesk Innovative Solutions. She is experienced in creating, optimizing, and promoting engaging content that drives sales and increases revenue.