"The purpose of a business is to create a customer" - Peter Drucker What is a 'Customer' According to Investopedia, “a customer is an individual or business that purchases the goods or services produced by a business” As we know, the primary goal of every entrepreneur, business or any marketing firm is to attract and build a customer base for…
Hello, Just take a few minutes of your time and discover digital marketing practices your company should be doing! Digital marketing encompasses all marketing plans and effort that use an electronic device or the internet. Businesses/Industries leverage digital platforms such as search engines, social media, email, and their websites to connect with current and potential customers. The real estate industry…
Want to increase your Return On Investment (ROI)? These 10 actionable marketing tips for small businesses will help you increase your sales in Nigeria – You don’t have to spend a fortune. Creative marketing strategy is the key to success especially for small businesses in Nigeria. In fact, leveraging the right marketing ideas and strategies can sometimes make an average…
The rapid growth of digital media in the early 21st century has had overwhelmed & amazing impact on the ways in which knowledge is produced, consumed and disseminated to the members of the public whom it may or may not concern. Today almost everybody relies on the internet to get access to whatever information they want. People look for answers…
Frankly speaking, starting a new business in this Nigerian economy is a way too tough especially when you have limited capital but, it is not entirely impossible. In a publication by InfoGuide Nigeria some few years ago highlighted 5 biggest challenges Nigerian startups are facing in the country which include, Lack of Enabling Environment and Infrastructure Poor Power Supply Poor…
Getting traffic and leads can be one of the most challenging parts of internet marketing for small businesses especially startups in Nigeria. Similar to this is getting people to respond to your emails. "In fact, the average open rate for email marketing is less than 25%, with the click-through rate coming in at just over 4%" - Neil Patel said. On…
The last few years have witnessed a huge response and an increase in sales for businesses in Nigeria through their website. Surprised? don't be. Today, most businesses now have a business website where they can market their products and services allowing customers to visit and get more insight into their business. Not only do these websites represent the company/agency, organization…
The benefits of SEO to small businesses in Nigeria cannot be over-emphasized. For start-ups, SEO will assist you in creating a better, faster and more user-friendly website. What is Search Engine Optimization (SEO)? Simply put, Search Engine Optimization or SEO is techniques that ensure a website is been found in search engines (Google, Bing, Yahoo, etc) for keywords, services and phrases relevant to what the…
Perhaps, you must have seen certain businesses who are doing remarkably well without a website…I have also seen. Sometimes, I just can’t help but wonder how much more revenue such businesses could generate if they had a website. Talking about “websites,” I am not referring to old-looking, e-brochure some less skilled, so-called “Web Designers” hand out at ridiculously cheap prices; I am…
Running adverts on Facebook have become one of the most effective ways businesses can promote their brand and create unlimited awareness about their products and services –Do you agree? Facebook Ads has helped most businesses generate traffic, lead and a huge return on Investments (ROI) – It will help you too. While I was reading through comments on blogs and…