Content marketing provides customers needs by developing creative, quality, relevant, compelling, impactful and optimized content. These contents, not only does it drive traffic to your website/business, it engages and converts leads into actual paying customers. In today’s business and competitive market world, small and large brands in Nigeria are constantly making endless efforts to meet up with the changes (digital…
Lead generation is a product of inbound marketing. The following are a list of some of the top, most effective and actionable lead generation and conversion tips I personally organized and recommend for small businesses: #1: Pay attention to Quality Leads rather than Quantity Convertible Leads (prospects who are willing, able and most likely to actually become paying customers) are…
Email Marketing according to Wikipedia "is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing" What this means is that email marketing is an integral part of internet marketing. Every business should be doing it! Email marketing…
Social Media Marketing is generally a promotion process – mostly profitable for businesses – which aims at gaining traffic or attention through social media platforms. Nowadays, in order for any business to be successful, establishing a social media strategy is highly essential. It is unfortunate, however, that a large number of entrepreneurs and marketers believe social media marketing to be…
”Design is the silent ambassador of your brand” – Paul Rand There are probably several different pizza places around you which you have never tried, but you would rather drive 10 miles to Dominos to get pizza. You want noodles for breakfast, but if Indomie is not available, you would opt for another meal instead. This is part of the…
Social media is constantly changing and can be very difficult to predict what’s coming next. But we can leverage its advantages to achieve success in our business goals with some best practices and rational expectation based on user activities and business trends. A good social media strategy is very important to seeing advertising accomplishments. Having a rock-solid…
Want to dominate organic search rankings on search engines in 2018? Then pay close attention to these simple but working SEO tips and tricks i'm about to tell you. Alright! Your website has finally been created and it looks amazing – thumbs up to your web designers! This is just step one. The next step is to get it noticed, found and of…