If your business doesn’t have a website, you are probably losing out on golden opportunities for your business. In this digital world, your business needs a website to survive the aggressive battle of brands and now is a good day to have a website where you can easily and effectively promote your business online. You might want to ask why. Good! -…
"The purpose of a business is to create a customer" - Peter Drucker What is a 'Customer' According to Investopedia, “a customer is an individual or business that purchases the goods or services produced by a business” As we know, the primary goal of every entrepreneur, business or any marketing firm is to attract and build a customer base for…
Hello, Just take a few minutes of your time and discover digital marketing practices your company should be doing! Digital marketing encompasses all marketing plans and effort that use an electronic device or the internet. Businesses/Industries leverage digital platforms such as search engines, social media, email, and websites to connect with current and potential customers. The real estate industry has…
Want to increase your Return On Investment (ROI)? These 10 actionable marketing ideas for small businesses will help you get customers and increase sales in Nigeria – You don’t have to spend a fortune. Creative marketing strategy is the key to success especially for small businesses in Nigeria. In fact, leveraging the right marketing ideas and strategies can sometimes make…
The rapid growth of digital media in the early 21st century has had overwhelmed & amazing impact on the ways in which knowledge is produced, consumed and disseminated to the members of the public whom it may or may not concern. Today almost everybody relies on the internet to get access to whatever information they want. People look for answers…
Frankly speaking, starting a new business in this Nigerian economy is a way too tough especially when you have limited capital but, it is not entirely impossible. In a publication by InfoGuide Nigeria some few years ago highlighted 5 biggest challenges Nigerian startups are facing in the country which include, Lack of Enabling Environment and Infrastructure Poor Power Supply Poor…
Getting traffic and leads can be one of the most challenging parts of internet marketing for small businesses especially startups in Nigeria. Similar to this is getting people to respond to your emails. "In fact, the average open rate for email marketing is less than 25%, with the click-through rate coming in at just over 4%" - Neil Patel said. On…
Without leads, your business is a sure failure. Can you argue that? Smiles- I bet you won't. Differentiating between traffic from lead generation is usually misunderstood by most people. For a good understanding of this post, let's concisely explain what lead generation is all about. While traffic generation geared towards bringing more people/visitors to your website, lead generation focuses on…
The benefits of SEO to small businesses in Nigeria cannot be over-emphasized. For start-ups, SEO will assist you in creating a better, faster and more user-friendly website. What is Search Engine Optimization (SEO)? Simply put, Search Engine Optimization or SEO is techniques that ensure a website is been found in search engines (Google, Bing, Yahoo, etc) for keywords, services and phrases relevant to what the…
Running adverts on Facebook have become one of the most effective ways businesses can promote their brand and create unlimited awareness about their products and services –Do you agree? Facebook Ads has helped most businesses generate traffic, lead and a huge return on Investments (ROI) – It will help you too. While I was reading through comments on blogs and…