LinkedIn is a social media platform for professionals. Additionally, it is a platform used by businesses to increase their visibility and to generate sales. What are LinkedIn or Social Selling tools?…
Category Archives Digital Marketing
Do non profit organizations benefit from social media in any way? Social media has supported lots of businesses and nonprofits in generating leads. Furthermore, using social media, nonprofits can create…
SEO stands for search engine optimization. SEO assists websites improve their rankings in search engine results. This has a great impact on leads and sales of businesses. As a business,…
XML sitemaps are very useful for your website SEO. They allow Google bots to understand your site structure, and get to the important pages of your website very fast. According…
Social media advertising is a form of paid advertising that targets audiences using social media platforms. Furthermore, Social media advertising is effective in: Improving brand awareness. Targeting potential audience. And…
"Google ads" is a platform by Google that allows businesses to advertise their websites, their products, and their services on Google search engine results pages using keywords. Google adverts allow…
Have you thought about using a Content Marketing strategy to increase your website traffic? Content Marketing is an effective strategy in generating traffic and thereby obtaining leads. Content marketing…
What is lead magnet? Let's start by understanding what a lead is... A lead is an individual or an organization interested in what you sell. In simple terms, leads can…
Digital marketing strategies aids eCommerce businesses to drive traffic to their website, thereby, improving sales and acquire customers. The eCommerce space is a very competitive one. This is why eCommerce…
Every hotel should have its own website! Beautiful and 'easy to navigate' hotel websites serve as a form of attraction to guests through the images and information on it. Websites…