"The purpose of a business is to create a customer" - Peter Drucker What is a 'Customer' According to Investopedia, “a customer is an individual or business that purchases the goods or services produced by a business” As we know, the primary goal of every entrepreneur, business or any marketing firm is to attract and build a customer base for…
Want to increase your Return On Investment (ROI)? These 10 actionable marketing ideas for small businesses will help you get customers and increase sales in Nigeria – You don’t have to spend a fortune. Creative marketing strategy is the key to success especially for small businesses in Nigeria. In fact, leveraging the right marketing ideas and strategies can sometimes make…
The rapid growth of digital media in the early 21st century has had overwhelmed & amazing impact on the ways in which knowledge is produced, consumed and disseminated to the members of the public whom it may or may not concern. Today almost everybody relies on the internet to get access to whatever information they want. People look for answers…
Frankly speaking, starting a new business in this Nigerian economy is a way too tough especially when you have limited capital but, it is not entirely impossible. In a publication by InfoGuide Nigeria some few years ago highlighted 5 biggest challenges Nigerian startups are facing in the country which include, Lack of Enabling Environment and Infrastructure Poor Power Supply Poor…
Have you designed a nice-looking website with quality content which ranks high on search engines; but still wondering why your Website and Blog Posts are not converting traffic as they should?! In my years of working as a website designer, I have come across a good number of business owners (especially small start-ups) in Nigeria and other countries like…
The last few years have witnessed a huge response and an increase in sales for businesses in Nigeria through their website. Surprised? don't be. Today, most businesses now have a business website where they can market their products and services allowing customers to visit and get more insight into their business. Not only do these websites represent the company/agency, organization…