Category Archives Content Marketing

Ways to acquire new customer-Backdesk-Kingsley Mbadugha

"The purpose of a business is to create a customer" - Peter Drucker What is a 'Customer' According to Investopedia, โ€œa customer is an individual or business that purchases the goods or services produced by a businessโ€ As we know, the primary goal of every entrepreneur, business or any marketing firm is to attract and build a customer base for…

Marketing ideas for small businesses in Nigeria-Kingsley Mbadugha

Want to increase your Return On Investment (ROI)? These 10 actionable marketing tips for small businesses will help you increase your sales in Nigeria โ€“ You donโ€™t have to spend a fortune. Creative marketing strategy is the key to success especially for small businesses in Nigeria. In fact, leveraging the right marketing ideas and strategies can sometimes make an average…

5 Working Tips to succeed as a Startup in Nigeria-kingsley Mbadugha

Frankly speaking, starting a new business in this Nigerian economy is a way too tough especially when you have limited capital but, it is not entirely impossible. In a publication by InfoGuide Nigeria some few years ago highlighted 5 biggest challenges Nigerian startups are facing in the country which include, Lack of Enabling Environment and Infrastructure Poor Power Supply Poor…

Guaranteed Ways to Increase Sales through your Website in Nigeria-kingsley Mbadugha

The last few years have witnessed a huge response and an increase in sales for businesses in Nigeria through their website. Surprised? don't be. Today, most businesses now have a business website where they can market their products and services allowing customers to visit and get more insight into their business. Not only do these websites represent the company/agency, organization…

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