Benefits Of Digital Marketing To Real Estate Companies In Nigeria - Backdesk


Just take a few minutes of your time and discover digital marketing practices your company should be doing!

Digital marketing encompasses all marketing plans and effort that use an electronic device or the internet. Businesses/Industries leverage digital platforms such as search engines, social media, email, and websites to connect with current and potential customers.

The real estate industry has had some interesting ups and downs over the past decade which led to withdrawal from investors in the industry.

Today, the reverse is the case, more Real Estate Industry has been steadily increasing, and the competition among realtors in Nigeria is heating up.

The competition is fierce, and you need expert online to complement the offline marketing skills in order to set yourself apart from the pack.

Below are some recommendations you should consider:

Benefits Of Digital Marketing To Real Estate Companies In Nigeria

. Get a Website

Today, one can rightly say that a website is the backbone bone of every business, Real Estates inclusive. In fact, a website is must have every real estate agency.

Now, why do you need a website?

In my previous post, I said this, “A website to businesses in this 21st century can be likened to the value of the nucleus to a living biological cell. It plays a vital role in promoting and projecting your business. There are so many reasons why a website is very important for your business.

Related post: 7 guaranteed ways to increase sales through your business website in Nigeria.

Aside from having a website, you need…

  • Search Engine Optimization (SEO)

As the name implies, SEO is an online marketing strategy that helps your business to be found on search engines (Google, Bing, Yahoo, etc.) by people who are most in need for the product or service that your business offer.

Nowadays, the major problem is; the competition among real estate industry in Nigeria is just so intense that having an online presence is just having not enough.

As a Real estate company, you need to to do extra work in order to ensure that your website is visible on Google and other search engines.

SEO is your best shot – this is no brainer.

You might want to contact us to help you look into your SEO if you already own a website.

Leveraging search engine optimization (SEO) would help you rank your website for relevant keywords and generate targeted traffic and leads.

  • Leverage social media marketing

Ensure you have social media accounts present in all the big social media platforms (Facebook, Twitter, Pinterest, LinkedIn, Google+, including Instagram).

If you don’t have any, consider creating the platforms relevant to your business and most importantly, be active and interact with users, share good content, and promote your properties through these social networks.

  • Competition Analysis

Keep track of your competitors. What are other realtors within your location doing? How engaging are their websites compared to yours? How active are they on social media?

When you know what your competitors are doing, it will help you to do better by avoiding their mistakes and replicating their success.

When you work with us, before embarking on any project, we make sure to carry out competitor analysis in order to make informed business decisions.

  • Pay Per Click (PPC)

Pay Per Click online advertising (Google AdWords) has a swift impact and provides your brand with high exposure to a diverse target audience as a result of high rank in google search engine result. Use this strategy to get more visibility on Google which is where people mostly rely on information nowadays.

  • Email Marketing

Save time and drive revenue by sending the right email, to the right people at the right time. Email marketing helps you to get to your audience both targeted and otherwise. The point is, email marketing is a powerful online marketing tool for lead generation to industries like Real Estate and other businesses. Do not ignore.

  • Leverage Content Marketing (Full time)

This is another guaranteed way of creating massive awareness and drive organic traffic to your website.

Undeniably, content marketing remains one of the promising services in digital marketing that can help boost your industry as well as generate leads.

In other words, since you have already integrated a blog on your website, create more engaging content for your audience.

Similarly, you can also create a visual tour (Videos) about your finished project for people to see the quality service you provide.

Note: This document should be handed over to your in house-team to implement these aforementioned digital marketing strategies which I strongly believe would yield a positive result for your Industry, OR you could contact Backdesk Innovative Solutions to help you implement these strategies.


Backdesk Innovative Solutions is the leading Website design and Digital Marketing Agency in Abuja established to offer our extensive expertise in Digital Marketing to businesses/industries, in order to assist them in leveraging the power of the internet to boost brand online visibility and achieve company goals.

Let’s help you achieve your goals.

Just talk to us.



About The Author

Experienced Business Strategist and Manager with a profound history of working in the online media industry. Skilled in Brand promotion and management. I have helped many businesses establish an online presence which resulted to increase in profit making. I am truly passionate about my work and always eager to connect with those who need my expertise.


  1. Great piece. Informative. This couldn’t have been put any better. I think anyone who wants their business to be steered toward the growth path needs to read this. This was something that was discussed here: just recently. Thank you.

  2. Very useful piece. Will definitely be looking more into this.

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