Posts By Peace Ola

Brand Marketing

A brand is a feature {a symbol, a name, or a word} that differentiates a business from others. Building a powerful brand involves creating a strong positive impression in the minds of customers about a business. Positive customer perception leads to more sales and patronage, this is because individuals are likely to do business with familiar and trustworthy brands. Trusted…

why your business isn't generating enough sales

Every business needs revenue to stay in the game and most businesses struggle to increase their business revenue. There are various approaches that can be used to promote business gain. One of the key strategies needed for business revenue growth is digital marketing. DIGITAL MARKETING Yes! Digital Marketing! Digital marketing is the part of marketing that uses the internet and other…

Benefits of email marketing

With the existence of social media and other channels of communication, some businesses tend to forget about the various benefits of email marketing. Email marketing is a highly personal way of reaching your target customers. It allows you to personalize your messaging and send targeted messages based on customer actions and purchases. According to Radicati Group, more than half of the…

6 Importance of social media marketing

You may be wondering...  Is social media marketing of any importance to my business? If you are a business owner in need of an inexpensive but efficient way to market your product or service social media marketing is what you need. Social media marketing is an efficient strategy used by businesses to reach a large target audience and boost sales…

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