The world marketplace has undergone the highest transformation in marketing since the industrial revolution. The dawn of the internet has drastically changed the modus operandi of businesses from businesses through service providers. By delivering and offering several effective marketing opportunities and techniques, as well as quick access to more relatable and measurable data, statistics, figures, and trends than ever witnessed…
… how do you build a database of loyal customers? What happens after you close the deal with a client? How do you retain your existing customers while focusing on potential customers? Any idea? Don't answer that... These are only but few questions business owners should ask themselves. In this post, I will briefly discuss the impact of customer service…
If your business doesn’t have a website, you are probably losing out on golden opportunities for your business. In this digital world, your business needs a website to survive the aggressive battle of brands and now is a good day to have a website where you can easily and effectively promote your business online. You might want to ask why. Good! -…
"The purpose of a business is to create a customer" - Peter Drucker What is a 'Customer' According to Investopedia, “a customer is an individual or business that purchases the goods or services produced by a business” As we know, the primary goal of every entrepreneur, business or any marketing firm is to attract and build a customer base for…
Mobile presence is rapidly changing the world! Your website should be mobile friendly, if not, you are missing out big time!. Before I go any further, let’s quickly understand what a mobile-friendly website is all about. What does a mobile-friendly website entail? Here is what it is – A mobile-friendly website should be responsive: The mobile display of your website…
The steady growth of digitization has made the mobile-friendly website an absolute must for businesses, individuals and corporate organizations in Nigeria. The mobile device is where your customers are. If you ask me, I would say, it’s also where you should be. Take a peek at the top 10 reasons why your business website must be mobile friendly. Every internet…
Hello, Just take a few minutes of your time and discover digital marketing practices your company should be doing! Digital marketing encompasses all marketing plans and effort that use an electronic device or the internet. Businesses/Industries leverage digital platforms such as search engines, social media, email, and websites to connect with current and potential customers. The real estate industry has…
Want to increase your Return On Investment (ROI)? These 10 actionable marketing ideas for small businesses will help you get customers and increase sales in Nigeria – You don’t have to spend a fortune. Creative marketing strategy is the key to success especially for small businesses in Nigeria. In fact, leveraging the right marketing ideas and strategies can sometimes make…
The rapid growth of digital media in the early 21st century has had overwhelmed & amazing impact on the ways in which knowledge is produced, consumed and disseminated to the members of the public whom it may or may not concern. Today almost everybody relies on the internet to get access to whatever information they want. People look for answers…
Frankly speaking, starting a new business in this Nigerian economy is a way too tough especially when you have limited capital but, it is not entirely impossible. In a publication by InfoGuide Nigeria some few years ago highlighted 5 biggest challenges Nigerian startups are facing in the country which include, Lack of Enabling Environment and Infrastructure Poor Power Supply Poor…