"The purpose of a business is to create a customer" - Peter Drucker What is a 'Customer' According to Investopedia, “a customer is an individual or business that purchases the goods or services produced by a business” As we know, the primary goal of every entrepreneur, business or any marketing firm is to attract and build a customer base for…
Mobile presence is rapidly changing the world! Your website should be mobile friendly, if not, you are missing out big time!. Before I go any further, let’s quickly understand what a mobile-friendly website is all about. What does a mobile-friendly website entail? Here is what it is – A mobile-friendly website should be responsive: The mobile display of your website…
The steady growth of digitization has made the mobile-friendly website an absolute must for businesses, individuals and corporate organizations in Nigeria. The mobile device is where your customers are. If you ask me, I would say, it’s also where you should be. Take a peek at the top 10 reasons why your business website must be mobile friendly. Every internet…
Hello, Just take a few minutes of your time and discover digital marketing practices your company should be doing! Digital marketing encompasses all marketing plans and effort that use an electronic device or the internet. Businesses/Industries leverage digital platforms such as search engines, social media, email, and their websites to connect with current and potential customers. The real estate industry…
Want to increase your Return On Investment (ROI)? These 10 actionable marketing tips for small businesses will help you increase your sales in Nigeria – You don’t have to spend a fortune. Creative marketing strategy is the key to success especially for small businesses in Nigeria. In fact, leveraging the right marketing ideas and strategies can sometimes make an average…
The rapid growth of digital media in the early 21st century has had overwhelmed & amazing impact on the ways in which knowledge is produced, consumed and disseminated to the members of the public whom it may or may not concern. Today almost everybody relies on the internet to get access to whatever information they want. People look for answers…
Frankly speaking, starting a new business in this Nigerian economy is a way too tough especially when you have limited capital but, it is not entirely impossible. In a publication by InfoGuide Nigeria some few years ago highlighted 5 biggest challenges Nigerian startups are facing in the country which include, Lack of Enabling Environment and Infrastructure Poor Power Supply Poor…
At Backdesk “We don't just design websites, we create websites that SELL YOUR BRAND” In today's business world, building a new website or re-designing an old website can be a lot of work. This, however, depends on the nature and amount of content you want to put up on the website. The future of your business could depend on your website…
Today, businesses and more entrepreneurs are beginning to gain insight as well as become familiar with the overwhelming benefits of outsourcing tasks which may hinder them from achieving their core business goals, (data entry is inclusive). On the contrary, most businesses are yet to tap from the benefits of outsourcing data entry services, and therefore, risk been effective and productive…
Getting traffic and leads can be one of the most challenging parts of internet marketing for small businesses especially startups in Nigeria. Similar to this is getting people to respond to your emails. "In fact, the average open rate for email marketing is less than 25%, with the click-through rate coming in at just over 4%" - Neil Patel said. On…