Useful dos and don'ts for successful social media marketing

Social Media Marketing is a popular trend that will still be in vogue for a very long time. Why? Because its an effective method of marketing.

Social media is an effective tool used by businesses to develop closer relationships with their customers. It’s also useful in advertising brands and increasing brand customers.

Often times, businesses create social media accounts and think that’s all that matters. It’s more than that. Haven’t you wondered why you haven’t seen much results?

Well, that’s because you’re making some mistakes. Social media marketing for your business requires an understanding of some major practices.

Here are 7 useful dos and don’ts for a successful Social Media Marketing:

1. Do update your social media profiles

social media marketing After creating a social media account for your business, the next thing to do is to complete your profile. Your social media should profile should be filled with information about your business and what you do.

After filling up your social media profile, you can start posting.



2. Do post regularly on your social media accounts

The rate at which you should post depends on your business. But ensure you do so at least twice a week. Posting regularly is a means to engage with your customers and keep your business name in their minds. This is why it should be done regularly.

3. Do include images and videos in your uploads.

Photos and videos are effective ways of attracting individuals. It’s a proven fact that posts with images and videos get more clicks than others without them.

4. Don’t forget about hashtags

social media marketing


Hashtag is a way that individuals search for content on social media. Adding hashtags helps customers find your post.

With the right hashtag, you can connect your post with a group of other posts that make use of that same hashtag.



5. Don’t forget about your links

Don.t forget to include links on your social media accounts. You can include the link to your website on your social media posts and in your social media profile. This helps customers know where to go for more information about your business.

6. Don’t ignore any of your Social Media accounts

social media marketing If you have more than one social media account, ensure you are active on all accounts. Ensure you post regularly on all accounts. Also, ensure you complete your profile on all the accounts.

Customers’ questions should be attended to as quickly as possible. Customers’ comments should also be replied and not ignored. Doing this informs the customers of your professionalism and seriousness to do business.


7. Don’t be all about sales on social media

Making sales is important to your business but it shouldn’t be all that your posts are about. The content on the social media feed of your business should be informative, educational, and entertaining.

This doesn’t mean that your posts shouldn’t center on sales. It’s allowed but it shouldn’t be 100 percent of your content.


Using social media for your business is interesting. You get to try our new ideas and stay professional at the same time. All you have to do is ensure you’re aware of the best practices to ensure your social media marketing is successful.

Get help with successful social media marketing today! Click here for help! 

About The Author

Peace Ola is a Digital Marketing Specialist at Backdesk Innovative Solutions. She is experienced in creating, optimizing, and promoting engaging content that drives sales and increases revenue.

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