SEO stands for search engine optimization.

SEO assists websites improve their rankings in search engine results. This has a great impact on leads and sales of businesses.


As a business, you need SEO. This is because it boosts your brand awareness, reaches your customers, and helps you earn more revenue online.

Are you still interested in knowing the benefits of SEO for your business? Keep reading!

1. SEO Is a Primary Source of Leads

lead generationSEO is a source of lead generation. The high ranking of websites leads to high conversions. This is quite simple. As your website ranks on google search engine result pages, it leads to brand awareness. When customers are aware that your business exists, they’ll patronize you.

Other sources of lead generation include social media, content marketing, referrals, and some others.

2. SEO Builds Brand Credibility

credibilityRanking high on google search engine result pages makes customers¬†believe that you’re one of the best that’s why your website is one of the first ones they can see.

This also gives them the idea that you’re popular, which makes them want to patronize you.
Being among the least possesses lots of bad reports about your business from your customers.

3. SEO Increases Your Followers on Social Media

social mediaRanking high on google search engine result pages assists you in creating brand awareness and improving your brand credibility. And by doing so, your website will get more visitors.

The visitors on your website due o their perception about you will be tempted to know more about you by clicking on your social media icons. This action will expose how good you are via your social media posts. Their next step will be to follow you on social media to be in touch.

4. SEO Improves Website Speed

website speedYour website speed has a lot of effect on your website. The speed of your website affects your rank on search engine result pages.

Individuals do not have the patience to wait for a slow website when there are other websites with the same information online.¬† As soon as they notice that a website is slow, they may exist at that point and click on your competitor’s website.

A slow website can make you lose your customers.

5. SEO increases website traffic

web traffic using seoSEO does not target every audience. It targets your audience.

SEO helps businesses target audiences who are interested in what they have to offer. It involves providing relevant information about your business and making it accessible to individuals interested in your business and industry.

This is done to ensure that individuals who search for your industry online will find yours.

SEO is different! It does not push your business towards customers’ faces. It places it in front of customers who are interested in your business. That way, you get more traffic and more leads.

When your information is in front of interested customers, you’ll definitely get traffic.

6. Build Brand Awareness

brand awareness using seoA great benefit of getting higher rankings on the SERPs is building brand awareness. Businesses who appear on the first pages of search engines like Google, gain more trust from their customers.

By appearing on the first page on search engines, you get to create your brand presence online and create brand awareness.

If you want to build your brand awareness, you have to invest in SEO optimization and start gaining top spots on search engines.

Search engine result pages can help you build your brand.

7. SEO helps in outranking competitors

competitionThe internet has a wide range of users and Internet users search for products and services online daily.

When individuals search for your products and services, do they see your website?
How do you make them see your website?
Search Engine Optimization!

SEO puts you in front of your customers and thereby creates brand awareness and credibility. It also leads to more sales and helps in generating leads.
SEO is important to your business!


SEO offers your business lots of benefits which include brand awareness and brand credibility. When individuals see all of this in your business, they’ll choose you.

Do you still think SEO is important to your business?

Get help with Search Engine Optimization today!

About The Author

Peace Ola is a Digital Marketing Specialist at Backdesk Innovative Solutions. She is experienced in creating, optimizing, and promoting engaging content that drives sales and increases revenue.

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