digital marketing tools

Digital marketing tools are essential in business growth and survival.

These Digital Marketing tools will help your business live in this digital world. They enhance businesses and assist them in generating sales and leads.

Check out the following digital marketing tools that can help you grow your business.

1. Analytic Tools.

Analytics tools assist businesses in monitoring their website. Additionally, they provide the result of the following;

  • Website traffic.
  • Search queries.
  • Social media sources.
  • Time on-page.
  • Referrals, and so on.

The results provided by analytics tools like Google Analytics help businesses monitor their websites.

Google Analytics isn’t a tool that should be left aside. The information gotten from this tool is extremely important to business growth.

google analytics. Digital marketing tool

2. Social Media Management Tools.

Social Media Management Tools are effective tools for social media management. They are frequently used by businesses that manage various social media accounts. This is because they make their work easier.

Additionally, Social Media Management Tools like Hootsuite can be used to schedule social media posts for a set date and time and to track their campaigns.

Furthermore, Hootsuite helps in getting the results of already published campaigns, and it allows businesses to interact with their customers on their platforms.

Social media plays an important role in business growth. This is why businesses need social media management tools.

hootsuite. social media management tool

3. Infographics Tools.

Infographics tools assist businesses to create and edit designs. Such tools like Canva can be used to create graphics for;

  • Instagram and Facebook posts.
  • Poster.
  • Logo.
  • Flyer.
  • Card.
  • Certificate.
  • Blog graphics, and the likes.

A good design is an effective way to get your audience attention.

Canva, Digital marketing tool.

4. Email Marketing Tools.

MailChimp is one of the most popular email marketing tools used by business owners. This is because this email marketing tool has some unique features.

  • This tool allows businesses to send targeted emails and automated emails.
  • Mailchimp also provides customer service support that provides answers to all the questions users might have.
  • Additionally, it provides a free plan for users with less than 2,000 subscribers.

Email marketing has been identified as an effective digital marketing strategy. In order to get good results of email marketing, this tool will be helpful.


5. Content Marketing Tools.

Content Marketing tools help businesses know;

  • The type of content that performs well.
  • And Trending Topics related to their industry.

Buzzsumo is a content marketing tool that allows its users to trace top-performing content on social media pages. Furthermore, the number of social media shares can be seen using this tool.

Basically, content marketing tools helps businesses know the type of content to produce and they aid businesses in taking SEO decisions.


6. SEO Tools.

SEO tools help its users search for keywords online. These tools are often free and they assist businesses to discover keywords related to their businesses and also see their search volumes and costs.

Seo tools like Google Keyword Planner help businesses know the keywords that their competitors make use of.

Google Keyword planner allows its users discover new keywords, see monthly searches, determine cost, organize keywords, and create new campaigns.

keyword planner

7. Lead Generation Tools.

Lead Generation tools are effective in marketing, sales, and CRM.

Hubspot is a lead generation tool that provides its users with access to tools that help them with;

SEO, Blogging, Social Media, Call-to-actions, Lead management, and some others.

Hubspot is an all-in-one marketing tool.

hubspot, Digital Marketing Tool



Digital Marketing strategies are effective in Business growth, and each of the tools listed above is related to different strategies.

All the strategies might not be used at the same time, but 2 or more of these strategies when used effectively bring about good results. To ensure that you succeed in growing your business, you need the right tools.

Implementing digital marketing strategies can be a bit hectic. These tools are very easy to use but the best is gotten from these tools when they are handled by professionals.

Need help with managing your digital marketing strategies?

Get started today!

About The Author

Peace Ola is a Digital Marketing Specialist at Backdesk Innovative Solutions. She is experienced in creating, optimizing, and promoting engaging content that drives sales and increases revenue.

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