Remarketing is effective in targeting customers who were already on your site but were distracted and left your website before making a purchase. It involves the use of ads to remarket products to customers who had an interaction with the website in one way or the other. Such ads are usually on google, other existing websites, and even Facebook.

Here are 5 reasons why your business needs remarketing

1. Remarketing Leads to Higher Conversion Rates

remarketingResearch by Aspedia states that 96% of visitors leave without converting and 49% of visitors browse a site 2-4 times before they make a purchase.  Remarketing ads help you track your users and re-engage them, thereby leading them to your website.

The audience that his marketing strategy is meant for is already familiar with your product or service. Remarketing basically gives suggestions to your website visitors based on their interaction on your website.


2. Remarketing also Increases Brand Recognition

remarketingAsides driving traffic to your website, remarketing also makes your brand become recognized. overtime, individuals see your brand’s ads online and that way, your brand name sticks to their memory.

Even if the individual does not patronize you immediately, when they are ready to purchase products related to your market, your brand name will be the first name they’ll remember.

The more a potential customer sees your brand, the more assuring it is that they’ll buy from you when they decide to make a purchase.

3. Unique Targeting Options

Remarketing provides better targeting options. This targeting option is useful when the target audience involves a large number of people. Targeting options helps to narrow down the target audience and reach the right audience.

Targeting options include;

  • Location
  • Age Groups and so on.



4. Remarketing also Leads to Traffic


Remarketing targets individuals who have visited your website in the past and present them with more reasons why they should go back to your website, thereby increasing website traffic.

You can increase the probability of individuals revisit to your website by giving them a reason to revisit. Such reasons can be offers, discounts, or even free shipping, for e-commerce businesses.


5. With remarketing, you can engage your competitors’ customers

remarketingRemarketing doesn’t just pop up on your website visitors’ browser, it also pops up on the browser of individuals that might have searched for certain keywords. With this, you get to appear on the browser of individuals who did not visit your website.





Remarketing is an excellent way to display your ads to potential customers who may be interested in your product.

Marketing strategies assist startups, small and high-profile entrepreneurs/companies boost their brand’s online presence, attract tailored and targeted customers, and generally maximize their revenue.

Are you interested in converting your first-time website visitors into leads?

Contact us today! 

About The Author

Peace Ola is a Digital Marketing Specialist at Backdesk Innovative Solutions. She is experienced in creating, optimizing, and promoting engaging content that drives sales and increases revenue.

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