5 Effective Ways to Increase Sales Using On-Page SEO
On-page SEO is the method of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.
On-page SEO makes it easy for search engines to index your page, therefore, it determines your website rank on google search engine result pages (SERP) and helps you increase it. So if you want to make more sales, you need to focus on “on-page SEO”.
Here are the most effective ways of doing on-page SEO and thereby increasing sales.
1. Create unique title tags.
Title tags are also known as page titles, and they are very important.
This is because title tags are the first things that search engines read when they scan your website. They tell search engines what you are about or what you stand for.
Which is why your title tags should be properly optimized.
Every page should be given a title, and high ranking keywords should be used in the title tags. This helps search engines know what that page is about.
2. Use easy-to-read URLs.
Your website URLs should reflect your title tags. This is because search engines use your URLs to understand the content of your pages.
So, make sure your URL is simple and easy to understand.
Furthermore, ensure that it reflects the content for that title tag.
If your URLs end with lots of numbers, you need to revisit it.
3. Optimize Your Images.
The images in your content make your content appealing. Asides that, they are important to search engines. This is because the search engine goes through the alt text of your image. Meaning it affects your ranking as well.
How do you go about optimizing your images?
The alt text of your images should contain keywords that you want to rank for.
Write descriptive and keyword-optimized alternative text for the images on your site.
4. Include Meta Descriptions Using Keywords.
A meta description is a brief description displayed beneath the title of your page in search engines.
It has a limit of 150-character.
Writing meta descriptions helps improve your visibility on search engine results pages. It also helps to improve the relevance of your site.
Furthermore, meta descriptions serve as short interactive content that makes individuals click on your page.
When writing your meta description, don’t forget to include keywords!
5. Link your site content with internal links.
Linking your site content with internal links improves navigation and indexing.
This is a very important point when writing blogs. It is also an important aspect of your web pages as well.
When writing your blog posts, make sure you include links of other blogs in that blog. The same goes for web pages as well. Continually include links to your other web pages on that particular page that you are working on.
This directs your website visitors to more content on your website and thereby increasing the relevance of your page.
On-page SEO is important to your business. It increases your visibility and helps you gain sales with the traffic it drives to your website.
Get help with your on-page SEO now!