5 Simple Ways to Get Customers and Make Quick Sales
No matter how great your product or service, your business will not make any money unless you learn how to find new customers that are willing to buy them. To improve business activities you need to know how to attract more customers to your business and make more sales.
No customers, no business. Period!
But if you do not have the intention of giving your business the structure it deserves in order to achieve the growth you want, you may skip this post.
Yea…Scaling a business is tough.
However, most small businesses experience hard times or fail, not because customers do not want to buy their products, but because they don’t know how to boost business sales while customers don’t even know their products/services exist in the first place.
The growth of your business depends on the amount of time, money and strategy invested in it.
These three factors are dependent on each other.
You will have to spend money on the right strategies and with time, you will begin to attract more customers to your business and make quick sales, without stress.
I understand that you like to “start small and grow steadily” but I’ll like to ask:
How well is that working for you? hmm
Perhaps you have little capital. But little capital, when invested well, in the right resources, will fetch you the right results.
Because most small businesses cannot find the customers they need to remain in business, many small businesses starve and die because they cannot sell enough products and services.
One major problem for every small business is marketing and advertising. But to be honest with you, you’ll have to spend sooner or later, hopefully after you read this post.
Here are the 5 simple ways to find new customers and increase sales:
1. Tidy Up Your Image
To tidy up your image so that you can make quick sales, here are 4 things you need to consider:
- Business Logo
- Brand Voice
- Brand Color
Do you have a business logo?
Having a business logo is how to attract more customers to your business.
If yes, does it convey your business voice? i.e convincing enough to sell your product or service?
If no, you should click here let’s help you with one.
Your logo speaks to your potential customers in your absence. It gives you a business “face and feel” in comparison to any other person that is selling the same product just for convenience.
That’s how you want your customers to perceive you. “Professional”.
Remember, If you’re not making that sale, it means another person made the sale: Your Competitor.
Asides having a business logo that conveys your brand identity, another thing to consider is your brand voice, if you want to increase sales in your business.
Yes, your business is a brand even if it’s small.
If your goal is to keep running long term and you want to get customers and improve sales, you need to start thinking BIG!
Your brand voice is your business tone.
Think about this; do you convey your sales message in a trendy, youthful and cool way? or a mix of playful banter with seriousness?
To determine your brand voice, you need to know your business to the letter.
For example, if you sell fashion products such as clothes, bags, and shoes…your brand voice must be cool, trendy and contain a little bit of sass!
It must be youthful and vibrant, not dull nor too serious.
On the other hand, if you offer services like insurance, real estate or investments, your brand voice must be a mix of business, money, and lifestyle.
Do you get?
This is how you get customers to buy your products.
Lastly, you need to select the best colors that speak to your ideal customers and also, be consistent with it so that your business will be associated and recognized with your branding.
2. Own A Website
Getting customers through your website is one of the easiest ways to grow your business online.
In this age, digital media has taken over and buyers are no longer wandering, looking for where to get your services.
I know you know this already, so why not utilize this opportunity!?
With the fortification of smartphones, buyers now go online to search for products and services before making an actual decision to purchase.
Google and other search engines provide results based on websites that are available.
Imagine having your products on a website that you own.
This will position your business in front of your customers that will buy your products.
In a smart way too, if I may add. *wears cool sunglasses*
That’s how to boost business sales online, the secret is no longer hidden.
Consult a professional web designer and discuss your options.
3. Get Customers On Local Business Directories
You want your customers to find your address and phone you directly?
Or you want to know how to increase sales in business?
Then get listed!
Sign up for local business listings in your state/location and be amazed at the results you get!
When you register your small business on a local directory, customers around your location (or anywhere) can find you on the map and view your contact information.
Local directories attract customers that are actively searching for your products online.
One of the most popular ones out there for Abuja based businesses is Confirmed.ng
Another popular one is Google My Business.
Get on board today and fast to claim your place!
4. Get Social, Your Customers Are There
How will you get customers online if you are not on social media?.
Many business owners are learning how to find new customers and increase sales through social media.
As more and more people are utilizing social media every day,
Don’t you think it’s time to take your business there and shove it right in their face where they can see it?
Lol! I’m kidding…*grins widely*
Having a business social media account helps you out in a lot of ways.
You get to display your products to your potential customers and they get to purchase without leaving the social platforms that they love so much. This is one of the ways on how to attract more customers to your business.
How convenient is that?
Social media like Facebook, Instagram and Twitter make it very easy for people (both customers and non-customers) to talk about your business. They can share or tweet about your products and services and this allows you to easily engage with them.
You definitely want to be on Facebook, that is where most of your consumers are.
In selecting the best social platform to sign up for, you need to determine who your audience are and the platform they use most. Follow them on these platforms and attract them with your products.
The best part is, you don’t have to pay anything to become registered as a business on these social media platforms.
Keep reading if you want to know how to find new customers and increase sales.
Now that you have a business logo, voice, and color (basically, you did branding).
Also, you have followed the first 4 steps as well. The next and final smart way to attract more customers and increase sales is to run paid advertisements.
Implementing the first four steps would have positioned you well enough to pay for online advertisements on the various channels that you’ve set up. I’m talking about websites, local listings, and social media platforms.
This is the smartest and fastest way to attract customers to your business and increase sales online.
These platforms display your business and products to your ideal customers based on data. For example, Google and Facebook have a large database of consumers and what they are searching for online, the time they come online and the activities they engage in.
When you pay to run Adverts on these platforms, you are at liberty to decide how much you are willing to spend, how long you want to run the Ads, location and the category of people you’ll like to show your Ads to.
No, it’s not.
It’s paid advertisement and that is how it works!
This is one of the reasons why you should partner with a digital marketing agency.
This gives you an advantage over others (your competitors) as it captures the right audience at the right time.
If you’re running a business and you are not investing in paid Ads, you’re leaving a lot of money on the table.
Want us to run the best converting paid Ads for you? Get in touch with us.
And we’ll put you through.
Related posts: 10 Marketing ideas for small businesses in Nigeria
We hope you apply these steps to your business strategies.
You may want to talk to us on some of your marketing ideas, contact us here.
Kindly share, if this might help someone you know.