10 Marketing Ideas for Small Businesses in Nigeria
Want to increase your Return On Investment (ROI)? These 10 actionable marketing tips for small businesses will help you increase your sales in Nigeria – You don’t have to spend a fortune.
Creative marketing strategy is the key to success especially for small businesses in Nigeria. In fact, leveraging the right marketing ideas and strategies can sometimes make an average product outshine a better product that is poorly managed and marketed.
Big businesses like Coca-cola, MTN, Glo, etc can dedicate a lot of resources both monetary and staff to get their business noticed and marketed to its intended audience. On the contrary, as a small business, you don’t have such luxury.
The question is, how can you meet up and stand a chance with these big brands in other to make ends meet for your business and attract more sales in Nigeria?
You don’t have to spend a fortune like the big brands but you can achieve greater result just like them by leveraging and keeping up with the trending marketing strategies you haven’t ventured into yet.
Ready to make more sales and increase your income? Pay close attention to these 10 marketing ideas and then adapt to big business’ working marketing techniques for your business.
Here are my 10 marketing ideas every small business in Nigeria should consider:
1. Project the Uniqueness of your Business
What makes something/somebody extraordinary is just “extra effort” To me extraordinary is been unique – adding more effort to what others are already doing and then adding more flavor to yours.
In other to succeed as a small business in Nigeria, you should take your time to analyze the big brands (Big players in your line of business) and find something that differentiates you from your competitors – then inject your strength to promoting the uniqueness in your business. Your Unique Selling Point (USP) could be anything – find out what it is your competitors lack and project it before your target audience.
As a small business, if you want to meet up and grow more revenue, engage related businesses that reach your specific target market and find a way to collaborate with them.
Affiliate marketing works perfectly well for small businesses because it’s a win-win game, do this for me in return you will get this. So it doesn’t matter if you actively market each other’s services, the bottom line is to boost your brand credibility and build firm background for your business and most importantly to generate more sales for your business.
3. Segment your specific target audience
Every business has its specific target audience. As a business owner especially a startup, you must streamline your target audience and create products and services or provide solutions that specifically appeal to the needs of each target market.
4. Expand your target markets
Take for instance if you are into catering services, you can sell your products to local businesses that need such services in your area as well as market directly to consumers, this will go a long way into promoting your business and creating more awareness for the product you offer.
Don’t limit yourself to only small businesses, you can as well engage into soliciting business from bigger companies, businesses, including government agencies (from federal to local government) as long as what you offer appeal to their needs.
Related post: 5 Working tips to Succeed As a Startup in Nigeria
5. Build Customer relationship
A good customer relationship rekindles success in business. Most businesses especially startups focus more on getting new customers – Great! but a good business will do everything possible to retain the existing customers. With the existing customers, you have a great chance of getting referrals from them.
As a small business, you should build a lasting relationship with your customers, engage them with relevant information and updates about your products and services – ask them for feedback. Ask them the best way you can serve their needs better and do well to implement the ideas if it worth trying.
The bottom line is, build and retain your customers while you seek new leads.
6. Leverage Social Media Marketing
The social media has become one of the most effective and reliable means of marketing in this 21st century and any business yet to leverage this trend is loosing out big time. So as a small business, you should leverage social media marketing if you haven’t already done so.
Create and engage your business in the most appropriate social media platforms that would engage your target audience such as Facebook, LinkedIn, Instagram, Twitter, etc. Find out the most suitable platforms that will best appeal to your customer and run maximum promotion to boost and create awareness for your business.
Be sure to update and fill out social media business page profiles with as much detail as you can, being sure to include website links and products.
Talking about a website, every business needs a website. So –
7. Get a Website
I choose to introduce a website on the 7th list because any business who doesn’t understand the aforementioned ideas will definitely ignore having a website.
Now, why do you need a website?
A website to businesses in this 21st century can be likened to the value of the nucleus to a living biological cell. It plays a vital role in promoting and projecting your business. There are so many reasons why a website is very important for your business.
Don’t forget to add a call to action and share buttons to your website so as to encourage your site visitors to use them.
You can read 7 guaranteed ways to increase sales through your business website in Nigeria. Aside from having a website, you should also consider…
8. Getting listed in Google My Business and other online directories in Nigeria
“Today, most business (especially small business) owners in Nigeria, have the idea about online business directories (such as Confirmed, Vconnect, Business list, etc) but the majority do not know and understand how beneficial and important business listing on directories is to their company”
If your business is local, be sure to have your business listed on all relevant local directories for more online visibility for people to locate your business.
9. Start Email Marketing to reach your target customers
No doubt about the saying that email marketing is an old-fashioned marketing technique, but, it works perfectly and its relevance to small businesses cannot be overemphasized. In other words, send custom emails to your target audience through some email marketing tools such as Constant Contact, MailChimp, etc.
10. Embrace Content Marketing
Content marketing is an online marketing term that helps to promote business by the means of publishing relevant information, videos, graphics to interest potential customers in your products and service and your company.
With content marketing, small businesses can achieve higher rates of credibility and loyalty by delivering useful, consistent, personal and relevant content and messaging through blogging and social media content management.
Backdesk Innovative Solutions is at your service to provide you with full business strategic ideas that can help you succeed in your business.
Talk to us and let’s help you get to the top. (Free Consultation on web design and Digital Marketing)
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