Email Marketing Benefits To Businesses in Nigeria
Contrary to some beliefs that began to rise with the growth and popularity of social media, Email Marketing is still arguably one of the most profitable means of marketing.
Email marketing creates strong relationships with a wider audience, presents a number of opportunities for businesses and drives impressive return on investment, all at a fraction of the cost of traditional forms of advertising.
The following benefits of Email marketing will make every business revise their 2018 marketing strategies and consider making Email Marketing a top priority:
Unlike other forms of marketing and advertising, Email Marketing takes less time, effort and cost to create as well as distribute, making it easier for businesses to communicate more frequently with their customers.
Email Marketing allows for personalization of messages. Print and televised marketing campaigns are usually done mostly as all-at-once projects where no one copy or recording is done separately. With Email Marketing, customers can easily be addressed by name, giving them a feeling of being spoken to directly, and also at the same time, showing the human side of the organization. Several Email Marketing solutions also offer the ability to include personalized information such as purchase history.
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Generally, Email Marketing makes it possible to present the brand voice and personality of a business, and also better influence further positive actions from customers.
If a company’s brand is not yet as popular as they may wish it to be, then it will take extra effort to convince customers of their capability and earn their trust. Another important benefit of Email Marketing is that it provides opportunities to showcase the expertise and credibility of an organization.
Reduced Overhead Cost
Email Marketing remains one of the cheapest and most effective digital marketing strategies that exist. You do not need to hire printers, designers, marketing analysts or any other employee that may need to be involved in the process of postal mailing or media advertising.
Also, with the welcoming existence of automated emailing, messages can be prepared in advance and scheduled to be sent at a later date, therefore reducing the time and effort normally needed for traditional advertising.
The era of placing commercials on television, radio or certain periodicals with absolutely no control of who sees them is gone and replaced with the relieving era of Email Marketing where segmentation is possible.
Since the database of existing and prospective customers can be segmented, one can send extremely targeted marketing campaigns that will result in an increased conversion rate.
Email Marketing comes the ability to control who sees email content by segmenting email lists based on demography, geography, or any other data.
Targeted emails ensure that content distributed is suited specifically to the needs of each recipient, thereby, fostering a higher conversion rate.