Why your website isn't bringing customers

So the many talks about the unavoidable and undeniable importance of a website to businesses got to you, and you finally decided you needed a website for your business.

Perfect!

But it’s been a while now, and your website is not producing sales or even traffic.

So what’s the problem since it’s working for other businesses?

Frankly, joining the digital world and getting a website created is, actually, a great step in moving your business forward and maximizing your profit.

However, Having a website the first step to online marketing that will suggest the need for other internet marketing techniques.

This is where most startups and big business owner get it all wrong.

A website can give you inbound customers if you do what is required to propagate a smooth marketing through your website.

You’ve probably been thinking, “But now I have a website; why aren’t sales pouring in yet like they said they would?” Well, the answer to that is one or both of the following:

(1.) Your website is probably lost among the million others like it existing on the internet;

(2.) Your website lack engagement. It is actually possible to lose potential and existing customers as a result of a poor-functioning website or less engaging website.

Without much ado, let’s go through these five major potential reasons why your website is not bringing customers to your business.

  1. Your website is not optimized

There are millions of websites that are not optimized for search engines. These sites cannot be found when relevant relating to their business are searched for on the internet.

What are search engines?

The online dictionary defined search engines as programs that search for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web.

Example:

Google

Bing

Yahoo

Ask.com

Yandex.ru etc.

These engines provide its users with information base on the word they enter on the search button.

However, Google ranks No#1 among all search engines and it’s the most used search tools worldwide.

What this means is that even after you have finally created a website for your business, it still has to be found on the internet for it to serve its purpose (Marketing your brand and selling your products and services).

To do achieve this, you should, first of all, submit your web address on search engines for it to be indexed especially if your website is new.

For instance, if you want to submit your website on Google, simply go to the Google console and have your site submitted.

Read Neil Patel’s guide on how to submit a site to webmaster/Google console to be indexed.

For existing website, enter “site:domain.com ” on search engines  (Google) to verify if your website has been indexed.

The ultimate goals for a website are to gain exposure and to reach wider audience alongside other benefits.

Now, do you know that when someone is actively searching for a product or service on the internet, chances are they are qualified buyers looking for a reputable company?

This is the power of Search Engine Optimization.

However, if your business is lacking in online presence while they research and your site is not visible, you will lose out on sales.

In order to avoid this, it is highly advisable to invest in today’s evolving online marketing trends. Effective Digital Marketing and Search Engine Optimization (SEO) must be run on the website so as to improve your business’ online visibility.

The question is, do you want your prospects to find you on the internet?

Talk to professionals

  1. Your website is not mobile-friendly

How friendly is your website for mobile devices?

With statistics showing that most internet activity is done via mobile devices than desktop, you must, therefore, when building your business website, keep the mobile users close in mind.

What this means is that if your website is not compatible with mobile devices, then you are losing out big time.

If your website is mobile-friendly, it can be comfortably viewed and easily navigated via different cell phones, tablets and other devices.

  1. Less-engaging homepage

Ever come across a website that you couldn’t spend 2 seconds before you bounce?

Sure I have many times.

let me ask you this, how would you feel to enter a restaurant and find out that the place has an offensive smell.

Be honest, will you stay and comfortably enjoy your meal?

I bet you’ll take your leave immediately.

Personally, I won’t last a second there.

That’s exactly how most websites lose customers who actually click on their site for information because the page is less engaging.

Your homepage is the welcoming visual your audience receives when they visit your website and the best chance for you to make a great first impression.

If you observe in your web analysis that the bounce rate is high (a large percentage of visitors navigate away from your website after visiting just one page – which will most likely be your homepage), that should tell you that serious redesign and reconstruction of your homepage – if not the entire website – needs to be done.

Don’t let your visitors give you a red flag. Some when they leave never comes back.

Get a standard and affordable website to sustain your visitor’s interest in more sales and business growth.

  1. Absence of Call-to-Actions

You have to make it easy for your visitors to navigate around your website!

It’s simple: if they don’t find relevant CTAs that would take them to the pages they want, they would just leave.

If you want your customers to take certain actions, then you have to provide a path that would lead them to do just that. That is where lead conversion takes place.

According to longradius.com,  “Having strong but relevant calls to action on your website will help you grab the attention of your website visitors.

This will help increase user interaction while achieving business goals like email subscriptions, sales, sign-ups, and so much more”.

What this means is that there should be at least a call to action to every of your page to compel visitors to click through.

So if you need your your visitors to make a buying decision for your product or services immediately, and to convert, then using Call To Actions will allow you to achieve that.

However, your call to action must be tempting enough for people to click.

  1. Poor quality or Inconsistent content

Here’s the reason why it is important to integrate a blog into your website.

Your audiences need to be reminded why they are subscribed to receive your updates anyway.

It’s bad enough when your web content is stale or highly irregular, but publishing poor-quality content can damage your brand and lower your business’ reputation altogether.

These are some of the reasons why businesses should invest in content marketing. 

For quality content on your website: Click here to get in touch with professional Content Marketers

Final thoughts…

There’s almost never a problem without a solution. However, before you can fix these problems, you have to identify them. It could be one or more of the popular ones stated above.

Neglecting your business website is a wrong move; however, handling its activities also tends to be mercilessly time-to consume.

Taking this into consideration, it is, therefore, often advisable to invest a dedicated budget to your website management in order to keep proper track on its performance and make necessary changes as quick as possible.

Online marketing is a continual process of testing, researching, optimizing, and nurturing.

When managed properly, your website will become profitable and sales will continue to increase over time.

Do you want to start generating revenue from your website? Contact an Online Marketing expert now.

About The Author

Amanda Onoabhagbe

Amanda Onoabhagbe is a Content Marketer at Backdesk Innovative Solutions, Abuja. She has a passion for researching history and sharing information, using the most creative tools and her professional abilities in writing and public speaking. She is a performance artist as well as an events entertainment service provider, and can not get over her fascination of the world of literature and the arts.

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