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Social Media Marketing is generally a promotion process – mostly profitable for businesses – which aims at gaining traffic or attention through social media platforms.

Nowadays, in order for any business to be successful, establishing a social media strategy is highly essential. It is unfortunate, however, that a large number of entrepreneurs and marketers believe social media marketing to be just another fleeting and transient medium which will fade along with the times, and therefore, fail to take full advantage of it.

According to We Are Social, there are 1.65 billion active mobile social users added every day and Social media usage continues to grow around the world, with global penetration rates now in excess of 30%.

Social Media Examiner shows that 97% of marketers are currently participating in social media.

Also, according to Hubspot, 92% of marketers in 2014 claimed social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites.

This information demonstrates clearly, the extent to which social media can be relied upon in terms of business promotion and digital marketing to generate revenue.

Here are Several Ways Social Media Marketing Will Help Grow Your Business.

#1. Social media Marketing Increases Brand Awareness

Social Media Marketing has become the most common medium for creating brand and campaign awareness.

With the fast growing rate of online presence and activities, social media becomes the widest and the surest place to reach a large number of your target audience.

In addition to increasing brand awareness, social media is also capable of validating your brand.

Consumers who search for businesses online are most likely to patronize the ones with an informative social media presence.

#2. Social Media Marketing Help Drive Traffic to Your Website

Engaging your social media market in activities from your blog or website boosts SEO tremendously and drives targeted traffic to your site. Potential customers will always want to know more about the services you offer.

Giving them a snippet of relevant information available on your website or blog through your social media would drive visits to your site, producing massive traffic.

#3. Social Media Marketing Aids Cost-Effective Advertising

Social media advertising is reasonably cheaper than traditional advertising (newspapers, TV commercials, etc.). Gaining exposure and promoting content have been made extremely affordable and totally easy for business owners with several options for special advertising features and packages to choose from on various social networks.

#4. Building Relationships with Target Audience is Another Benefit of Social Media Marketing

Your online presence gets the word out and provides information about you and your business to followers, connections, fans and friends, thereby creating a reason for communication (enquiries, orders, more information, etc.)

Your social media activities most times create a personal and friendly link between you and your target audience, therefore creating an atmosphere for customer relations.

#5. Social Media Marketing Encourage Faster Feedback

Social media marketing allows for a two-way communication, making it easier and quicker to get results on your market response. When posts are uploaded, your contacts are able to give immediate reactions via likes, comments, shares and direct messages, providing a convenient platform for efficient insights.

social media

#6. Customer Loyalty

Social Media Marketing increases customer loyalty with a speed other traditional methods of marketing are yet to possess. 7 out of 10 customers who received quick responses and top-notch services are 98% likely to recommend your brand to others, making them reliable resources for your business and at the same time, gaining new customers.

Your brand does not fully exist online until you are represented on all social media platforms. Investing in Social Media Marketing services is a giveaway opportunity which puts your business at the forefront of success.

Need experts to promote your business on social media? Click here now.

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About The Author

Amanda Onoabhagbe

Amanda Onoabhagbe is a Content Marketer at Backdesk Innovative Solutions, Abuja. She has a passion for researching history and sharing information, using the most creative tools and her professional abilities in writing and public speaking. She is a performance artist as well as an events entertainment service provider, and can not get over her fascination of the world of literature and the arts.

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