Lead magnet

What is lead magnet?

Let’s start by understanding what a lead is…

A lead is an individual or an organization interested in what you sell. In simple terms, leads can be described as customers or potential customers who are interested in your products or services.

leads are the lifeblood of businesses and Lead magnets are smart ways of generate leads.

Generating leads seems a bit difficult but with lead magnets, it’s as easy as counting from 1 to 10.

Let’s discuss some essential lead magnets for your website.

1. Сontent.

You can attract leads by giving your audience educating and engaging content.

This includes:content

  • Text content; reports, guides, and the likes.
  • And Video content; tutorials and so on.


2. Educational videos.

Online learning

According to Forrester Research, employees are 75% more likely to watch a video than to read documents, emails, or web articles.

Individuals enjoy watches videos especially videos related to learning. This is why this method of lead generation is often successful.


3. Templates.

templatesTemplates are documents that serve as drafts or outlines. Individuals often look for templates because it makes work easy, and is often editable.

To use this as a lead generation magnet, You will have to create a collection of templates relating to different subject areas of your business niche.

Templates are drafts that are sourced for a lot. So, this will serve as a good lead magnet.


4. Free Trials.

freeFree trials are an effective marketing strategy.

Permitting individuals to try your product for free gets their attention. After trying out your good products or services, customers will keep coming back.

Using a call to action like “signup for a free trial” will get the attention of a large audience.


5. Plan.

planGiving out plans is a great way to acquire leads. Plans come in form of daily, weekly, or monthly basis calendars and are usually free.

Allow your audience to pick a plan from a variety of plans and before they download, ask them to submit their information. That way, you get to generate leads by giving out free plans.

NOTE: The plan should be related to your industry.


6. Special Offers.

special offerWho doesn’t like special offers?

Giving your customers a special offer is an effective way to get your audience information.

Special offers are often used by e-commerce businesses to generate leads. When giving a special offer, make sure it’s in line with what you sell.

If you’re an online clothing store, do not give a free offer like “a speaker”.


7. Tutorial.

Tutorials contain content that teaches people how things are done. It could be in the form of a videoonline tutorial or a document. But most of all, it should be a guide.

Tutorials are sort after daily because individuals need to learn different things daily.

You can ask Prospects for their email address before giving them access to tutorials. Individuals will fill in the information because the tutorial contains relevant information that they need.

8. Newsletter.

email campaignThe newsletter is a known lead magnet. Newsletters are often irresistible when the newsletter contains funny, entertaining and educative emails.

This method of lead generation is on most websites. If it isn’t working, it wouldn’t be used.

Who wouldn’t want to signup for educative emails?

Try out newsletters!

9. Coupons.

couponCoupons are often used by e-commerce businesses on their websites.

They generate leads for your business when you:

  • Offer free shipping.
  • Give discounts.
  • Give promo codes.

Giving people what they need (discounts) in exchange for their information (email address) is a great way to generate leads.

10. Ebooks.

You might be wondering… How do I create an ebook?


Ebooks can be created from vital information like blogposts.

According to HubSpot, ebooks are the most popular form of lead magnet and 27.7% of marketers use them.

The ebook offer can be popped on the screen while individuals are navigating your website. After they’ve given their information, the ebook can be made available for download.




Generating leads on your website isn’t a difficult task. Lead magnets are one of the best ways to increase your subscribers and generate leads online.

Pick on of the high-converting lead magnets above, implement it, and you’ll begin to generate leads.

We will be excited to help you generate more leads and drive traffic to your website.

Click Here to Get Started!

About The Author

Peace Ola is a Digital Marketing Specialist at Backdesk Innovative Solutions. She is experienced in creating, optimizing, and promoting engaging content that drives sales and increases revenue.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>