As a small business owner, you may have been shooting yourself in the foot if you don't know the mistakes you are making in your online business. Your competitors are there to eat you up while you keep wondering who you've offended that is not making your business grow. You make sales, yet you know that you can do…
What is Lead Generation? Lead generation encompasses all the actions or processes involved in identifying and cultivating potential customers for a business’s products or services. With high competition among businesses and brands in Nigeria, how to generate a lead in sales involves: Identifying Nurturing Managing leads Convert them into paying customers Care enough to turn them to loyal fans and…
The world is experiencing an upsurge of real estate agencies like never before. Most agents are looking for how to build a real estate brand The competition is quite high and one mistake that most companies are striving to get the attention of the same set of people! Maybe it is because of an increase in the need for permanent…
Maybe you are one of those constantly searching for topics like " branding your business online", "how to grow your business online", "business branding", and "small business branding". You probably realized that your business is only as powerful as your branding is. As a small business owner, your brand can scale faster if you work on your branding strategy. Branding…
Branding for NonProfit organization (NGO) in Nigeria can be a herculean task. Asides from the fact that there are numerous competitors out there doing the same thing and targeting the same audience as you, of course. There are new NGOs in Nigeria springing up daily. It is important to brand your NGO in order to stand out. Creative branding for…
No matter how great your product or service, your business will not make any money unless you learn how to find new customers that are willing to buy them. To improve business activities you need to know how to attract more customers to your business and make more sales. No customers, no business. Period! But if you do not…
Are you a small business owner? Yes? this post is to show you how to sell your products online for free. The best part is that there are free platforms to sell products online without you having to spend a fortune. Make sales, sell your products online for free and save money while doing it. Digital evolution has changed…
If you are registered and have the Google webmasters code integrated on your website, you get an initial email from Google informing you that a mobile-first indexing has been enabled for your website. This makes some newbies panic which prompts them to do two things: Visit your website to check if the website and all its contents are loading fine. …
The world marketplace has undergone the highest transformation in marketing since the industrial revolution. The dawn of the internet has drastically changed the modus operandi of businesses from businesses through service providers. By delivering and offering several effective marketing opportunities and techniques, as well as quick access to more relatable and measurable data, statistics, figures, and trends than ever witnessed…
Last year was a very exciting year for me and my team of web designers at Backdesk. I still remember those days when I would spend several hours on the Internet, learning basic HTML on YouTube - in a bid to acquire knowledge in Web Design. Now, things have taken an impressive turn. Ok, this is me, feeding you with…
