Your business is only as powerful as your branding is. As a small business owner, your brand can scale faster if you work on your branding strategy. Branding your small business is the first step, way before you start thinking of spreading the word. Most people skip this process and then they start thinking there is a problem with their…
New NGOs are springing up daily. It is important to brand your NGO in order to stand out. A creative branding effort passes your messages across at the speed of light. To do this, you need a brand guide that will help you soar higher and faster too. Being a NonProfit organization (NGO) in Nigeria can be a herculean…
No matter how great your product or service, your business will not make any money unless customers are willing to buy them. No customers, no business. Period! To improve business activities in order to get customers and make quick sales, please read further. But if you do not have the intention of giving your business the structure it deserves…
Digital evolution has changed a lot of things in a very short time, including how we buy and sell.. Yes, sales has gone online, I bet you know this already! Selling products on eCommerce websites has changed buyers' journey directly and at the same time, it indirectly changes business operations. Now, you can sit in the comfort of your…
If you are registered and have the Google webmasters code integrated on your website, you get an initial email from Google informing you that a mobile-first indexing has been enabled for your website. This makes some newbies panic which prompts them to do two things: Visit your website to check if the website and all its contents are loading fine. …
The world marketplace has undergone the highest transformation in marketing since the industrial revolution. The dawn of the internet has drastically changed the modus operandi of businesses from businesses through service providers. By delivering and offering several effective marketing opportunities and techniques, as well as quick access to more relatable and measurable data, statistics, figures, and trends than ever witnessed…
Last year was a very exciting year for me and my team of web designers at Backdesk. I still remember those days when I would spend several hours on the Internet, learning basic HTML on YouTube - in a bid to acquire knowledge in Web Design. Now, things have taken an impressive turn. Ok, this is me, feeding you with…
… how do you build a database of loyal customers? What happens after you close the deal with a client? How do you retain your existing customers while focusing on potential customers? Any idea? Don't answer that... These are only but few questions business owners should ask themselves. In this post, I will briefly discuss the impact of customer service…
If your business doesn’t have a website, you are probably losing out on golden opportunities for your business. In this digital world, your business needs a website to survive the aggressive battle of brands and now is a good day to have a website where you can easily and effectively promote your business online. You might want to ask why. Good! -…
We are pleased to announce the launch of our Backdesk Branded Polo Shirts! As a part of our advertising strategy, our main goal is targeted towards brand promotion and at the same time, give our visitors, startups and corporate businesses a better feel of the company. This should indirectly help promote trust when rendering our services and innovative solutions. Here…
