Brand Marketing

A brand is a feature {a symbol, a name, or a word} that differentiates a business from others. Building a powerful brand involves creating a strong positive impression in the minds of customers about a business. Positive customer perception leads to more sales and patronage, this is because individuals are likely to do business with familiar and trustworthy brands. Trusted…

why your business isn't generating enough sales

Every business needs revenue to stay in the game and most businesses struggle to increase their business revenue. There are various approaches that can be used to promote business gain. One of the key strategies needed for business revenue growth is digital marketing. DIGITAL MARKETING Yes! Digital Marketing! Digital marketing is the part of marketing that uses the internet and other…

Increasing-search-engine-visibility-with-optimized-permalinks-and-slugs

For your blog or business website to gain search engine visibility and traffic, certain things need to be put in place. Some of those things are optimized titles, descriptions, and permalinks (or a slug as some people call it interchangeably). I’ll explain the difference later on. Have you ever visited a website and discovered that the title of the page says a…

Benefits of email marketing

With the existence of social media and other channels of communication, some businesses tend to forget about the various benefits of email marketing. Email marketing is a highly personal way of reaching your target customers. It allows you to personalize your messaging and send targeted messages based on customer actions and purchases. According to Radicati Group, more than half of the…

6 Importance of social media marketing

You may be wondering...  Is social media marketing of any importance to my business? If you are a business owner in need of an inexpensive but efficient way to market your product or service social media marketing is what you need. Social media marketing is an efficient strategy used by businesses to reach a large target audience and boost sales…

how to increase sales in business

  Perhaps it's because I'm passionate about how to increase sales in business and business strategies to increase sales, or it's because I understand how it feels to have products and not have your audience buy from you.  Maybe those are the reasons I put up posts like these. To inform businesses about those things they do or don't do…

  As a small business owner, you may have been shooting yourself in the foot if you don't know the mistakes you are making in your online business. Your competitors are there to eat you up while you keep wondering who you've offended that is not making your business grow. You make sales, yet you know that you can do…

how to increase sales lead

What is Lead Generation? Lead generation encompasses all the actions or processes involved in identifying and cultivating potential customers for a business’s products or services. With high competition among businesses and brands in Nigeria, how to generate a lead in sales involves: Identifying Nurturing Managing leads Convert them into paying customers Care enough to turn them to loyal fans and…

branding for small businesses

Maybe you are one of those constantly searching for topics like " branding your business online", "how to grow your business online", "business branding", and "small business branding". You probably realized that your business is only as powerful as your branding is.  As a small business owner, your brand can scale faster if you work on your branding strategy.  Branding…

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