5 Simple Guides to Creating and Managing a Facebook Business Page
5 Simple Guides to Creating and Managing a Facebook Business Page.
Creating and managing Facebook business page can be difficult and time-consuming for you- this is not arguable. So you might consider outsourcing it to a social media management agency to take the stress off your shoulder while you go ahead with you core business activities.
In this post, we shall discuss 5 simple guides to creating and managing a Facebook Page for your business.
So let’s get started!
Guide 1: Choose a Category:
When you do, you’ll see six different categories that will display on your screen, choose the one that best suits your objectives.
- Local Business or Place
- Company, Organization, or Institution
- Brand or Product
- Artist, Band, or Public Figure
- Cause or Community
For the purpose of this guide, let’s choose the second option: Company, Organization, or Institution.
After selecting your desired category, you’ll be required to provide an official name for your business.
Select carefully, although Facebook gives you the privilege to change your Business name and URL just once – it can be a difficult process. So take note.
Guide 2: Fill the basic Information:
The good thing is that Facebook automatically walks you through the below four basic sections to complete the essential parts of your Page.
The “about” section always contain a concise description of the company usually 2-3 sentences, so be sure to make right since it will be on your main page.
You must make sure the information provided for your brand is unique to ensure your page looks more appealing to your potential fans.
This is also the part where you can choose your domain name which must be unique. Try and KISS it (Keep It Short and Simple).
Upload Your Display Picture
When you’re done selecting your domain name, you’ll be required to upload your profile picture. This serves as your major visual Icon for your business page, displaying on Search results along with any post or comment you publish. The recommended size for the profile picture is 180 x 180 pixels.
Add to Favorites
All Facebook users has a navigation bar straight to the left hand side of their News Feeds. So you just have to add your Business page as a “Favorite” item. It’s similar to bookmarking a page in your browser, basically for easy access.
Reach More People
In this section, you’ll be required to create an ads to drive more traffic your business page.
Irrespective of the tactics you want to employ, I would recommend you don’t start any advertisement at this point, instead focus on publishing quality content to build and boost your Facebook credibility and compel people to like your page.
Guide 3: Understand and know the Admin Panel:
At this point, what you have is the skeleton of your business page live! So Facebook will ask you if you’d like to “Like” your business page.
My professional advice is, don’t do that at the moment because it will display in News Feeds of the people connected to you personally on Facebook.
Now, at the top of navigation bar, click on the “Settings” button. Then on the left hand side, different section will appear. Let’s focus on just three major sections.
Page Info: Input any additional information about your business which will highlight different fields based on the category in choose in guide 1.
Page Roles: Irrespective of who the main page manager, there others in your company who need access to the Facebook business page. So invite them to assist in making some improvements on the business page.
Notifications: Here, you have the liberty to customize when and how you to get your page notifications. You should preferably set a time that align with your social media marketing calendar.
These may include;
- Then you need a graphic designer who takes care page outlook, uploading informative photos on the page.
- A technician who can assist in tackling technical issues or questions.
- A PR manager to be responsible to delicate and insightful question you might have less knowledge about
These will help you manage the page very well or you can contact social media marketing experts to handle it for you.
Guide 4: Publish Content:
Now, it’s time to start making your post. Remember that in social marketing, “content remains the king”- in other words, your contents should be engaging enough to compel visitors to click the like and share button. Managing your Facebook business page requires a good research so as to come up with a better post. As soon as you have contents published on your page, start inviting Facebook’s users to partake in your growing community.
Write quality contents such as;
NOTE: your posts should be related to the services you offer.
You should also consider other basics you’ll find on the page to help get your Facebook page running.
Worthy of note:
As you can see, this is the large, horizontal image that extends the top of your Facebook business Page. Basically it’s a branded image that draws visitors to your page. The official image dimensions are 851 x 315 pixels. Avoid using blurring image.
Guide 5: Manage your Facebook business page by monitoring your progress:
Great, you finally have contents on your page, so you can confidently invite users to like and share your page.
While inviting users to promote your business Facebook page, you should consider monitoring the progress of your Facebook page to ensure you’re making a profiting marketing solutions on your Facebook page.
The Good thing is, Facebook has helpful tools you can use and manage your Facebook business page.
Setting up facebook is quite simple and easy however, managing a facebook business might not be as simple as creating it. Although Facebook has a good number of tools and settings to help you manage your Facebook business page.
If with these tools, you still finds it difficult to create and manage your facebook page, you might consider hiring the services of a social media professionals to handle it for you.